growth consulting company
Stories create connection.
The best strategies are based in story.
The ability to tell a compelling story has emerged as a strategic cornerstone for brands
Our story arc approach
The science behind the story...
In modern marketing, compelling storytelling is a strategic cornerstone. Emotionally connected customers are over twice as valuable as satisfied ones. Our focus on story theory informs marketing, brand, and operations to boost top-line growth.
1
Your brand persona
Character
Understanding your main character as your “bullseye audience” and the hero of your story.
Related services
Customer Interviews, Persona Development, Market Research
1
Character
An average teenage boy lives a simple life on a farm with his aunt and uncle.
2
Messaging
Challenge
The WHY – a well defined, internal problem that resonates with the main character.
Related services
Messaging Strategy, Mission Statement, Brand Positioning
2
Challenge
He is forced to leave home, filled with questions and unsure of his future.
3
branding
Guide
This is your BRAND, a guide that understands the challenge and connects with the main character to address that challenge.
Related services
Brand Development, Web Design, Logo Design, Mission Definition
3
Guide
He seeks out the wise Master Yoda for guidance and direction.
4
Engagement
Plan & Call to action
As a guide, you lay out the steps for the main character to take to address the challenge.
Related services
Customer Journey, Startup Roadmaps, Social Media Management, Sales Optimization, Email Marketing
4
Plan & Call to action
Yoda has a plan to guide Luke to the right path and calls him to “Use The Force”.
5
Metrics
Resolution
Concretely displaying the benefits of the given path- show the success!
Related services
Growth Strategy, Metric Identification
5
Resolution
Luke follows Yoda’s teaching, chooses the Light side and goes on to save the universe from evil.
1
Your brand persona
Character
Understanding your main character as your “bullseye audience” and the hero of your story.
Related services
Customer Interviews, Persona Development
1
Character
An average teenage boy lives a simple life on a farm with his aunt and uncle.
2
Messaging
Challenge
Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.
Related services
Messaging Strategy, Mission Statement, Brand Positioning
2
Challenge
He is forced to leave home, filled with questions and unsure of his future.
3
branding
Guide
This is your BRAND, a guide that understands the challenge and connects with the main character to address that challenge.
Related services
Brand Development, Web Design, Logo Design, Mission Definition
3
Guide
He seeks out the wise Master Yoda for guidance and direction.
4
Engagement
Plan & Call to action
As a guide, you lay out the steps for the main character to take to address the challenge.
Related services
Customer Journey, Startup Roadmaps, Social Media Management, Sales Optimization, Email Marketing
4
Plan & Call to action
Yoda has a plan to guide Luke to the right path and calls him to “Use The Force”.
5
Metrics
Resolution
Concretely displaying the benefits of the given path- show the success!
Related services
Growth Strategy, Metric Identification
5
Resolution
Luke follows Yoda’s teaching, chooses the Light side and goes on to save the universe from evil.
RedMark is a full service boutique consulting company that works as an extension of your team.
Whether you’re after a comprehensive narrative makeover or focused improvements, we are here to catalyze your growth.
Statistics
When there is a story, there is a brand.
In the dynamic landscape of modern marketing, the ability to tell a compelling story has emerged as a strategic cornerstone for brands seeking to capture hearts and minds. Compelling storytelling lets a brand punch above its weight. The story infuses and connects each stage of the customer’s journey and aligns every touchpoint, which helps reinforce the narrative. This, in turn, drives action, which is why storytelling is of paramount importance.
Discover storytelling mastery at Story Theory Hub
Retention with a story
A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.
Retention with a story
A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.
Impact of emotional storytelling
A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.
Retention with a story
A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.
Selected case studies
Explore our case studies where success stories unfold through compelling narratives.
A new chapter for building trusted connections with patients.
Leading healthcare patient access copmany needed to modernize its brand to better communicate its technology and gain market trust. We designed their new brand, website and portal to showcase the technology while keeping a clean, modern brand feel.
Introducing new technology to a legacy client base.
Changing customer behavior demands an intimate knowledge of your customer’s experience. To introduce new technology and increase app adoption with their current customers, we helped laundry leader Speed Queen craft their app launch and new instore experience.
Services provided: Branding, Strategy
When a plain white shirt is more than just a plain white shirt.
Creating a strong and compelling brand identity and go-to-market plan were essential for Chicago fashion startup 143, who caters to a very precise “bullseye customer” to forever end her hunt for the perfect t-shirt.
Services provided: Branding, Strategy
Communicating the mission to eradicate quarters.
Washlava used story narrative to educate the marketplace into a new technology paradigm. We focused on their several distinct stakeholders to crafting purposeful and compelling messages for customers, business partners and investors.
Services provided: Branding, Strategy
Discover how our solutions help businesses like yours.
What our clients say
“They truly work as an extension of your team and go far above and beyond to exceed expectations. They treat your business as their own and take the time to understand what drives your business and what your customers care about.”
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“They truly work as an extension of your team and go far above and beyond to exceed expectations. They treat your business as their own and take the time to understand what drives your business and what your customers care about.”
Add Your Heading Text Here
”They truly work as an extension of your team and go far above and beyond to exceed expectations. They treat your business as their own and take the time to understand what drives your business and what your customers care about.”
Add Your Heading Text Here
“A two-sided marketplace needed a singular website that functioned differently for various stakeholders. We designed and developed their website to showcase the business propositions to each shareholder group while maintaining the clean, modern brand feel.”
Add Your Heading Text Here
“They truly work as an extension of your team and go far above and beyond to exceed expectations. They treat your business as their own and take the time to understand what drives your business and what your customers care about.”
Add Your Heading Text Here
“A two-sided marketplace needed a singular website that functioned differently for various stakeholders. We designed and developed their website to showcase the business propositions to each shareholder group while maintaining the clean, modern brand feel.”
Add Your Heading Text Here
“They truly work as an extension of your team and go far above and beyond to exceed expectations. They treat your business as their own and take the time to understand what drives your business and what your customers care about.”
Add Your Heading Text Here
”They truly work as an extension of your team and go far above and beyond to exceed expectations. They treat your business as their own and take the time to understand what drives your business and what your customers care about.”
Add Your Heading Text Here
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